Enhancing User Journey: CSSBUY App Store Optimization and Spreadsheet Feature Update
2025-05-19
Through meticulous analysis of the CSSBUY App Store user journey
User Journey Analysis: The Leaking Funnel
Our funnel visualization revealed staggering drop-off rates:
| Stage | Drop-off Rate |
|---|---|
| Cart Addition → Initiate Checkout | 12% |
| Address Information Page | 38% |
| Payment Method Selection | 19% |
Smart Address Implementation
Solution highlights:
- Predictive API integration: Leveraged 3rd-party geolocation services
- Context-aware defaults: Auto-populate country based on IP
- Error prevention: Real-time postcode validation
↗️ 22% conversion lift
Spreadsheet Evolution: Cutting the Dead Weight
Behavioral analysis exposed underutilized features:
✂️ Deprecated
- Manual currency converter (<5% usage)
- Standalone size guide module (3.2% engagement)